Thursday, November 20, 2008

How To Repurpose Your Content


As you know, we like to work smart, not hard.

One way we do this is to make the BEST USE of every piece of content we create by turning each one into multiple pieces of content.

It's called repurposing, and it works like a champ to save time and money.

Here's what we mean:

Say you write an article about guitars.

Now the first thing you'd normally to is to put the article up on article directories like Ezine Articles, Go Articles, etc.

Then you'd bookmark the article on Digg and other social bookmarking sites, and link to it from your other websites.

Then you'd wait for traffic to come back to your site from people interested in guitars and who've read the article, seen your bio box with your link and were interested enough in finding out more about you and your stuff to click on the link.

In the meantime, Google and other search engines would be ranking your article for the different guitar keywords you chose, and  you'd start to get traffic.

Maybe other people with guitar sites would see your article, post it on their site, and you'd have exposure that way too.

These are the usual things that people do, but the problem is that most people stop there.

Once they uploaded the article to the article directories, they think that's the end of it.

Wrong, wrong, wrong.

That's just the beginning.

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THERE'S A TON MORE STUFF YOU CAN DO WITH YOUR ARTICLE
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What 90% of people miss out on is that you can take the same article and turn it into multiple different pieces of content without much effort on your part.

Here's what we mean.

You can take this same article and:

•  Make a blog post out of it and put it on your blog about guitars.
•  Make a video about it and post it on YouTube and other video sharing sites under guitar-type keywords.
•  Make an mp3 audio and send it as a bonus to your "guitar newsletter" subscribers
•  Make a CD and sell it as a low cost front end product to people interested in guitars.
•  Use it as the basis for one of the chapters in an ebook about guitars.
•  Use it as a springboard to create a teleseminar about guitars.
•  Include the content in forum posts that cater to guitar enthusiasts.
•  Send it out as an email to your list.
•  Write a Hub Page or Squidoo lens about guitars and include a summary of the article.
•  Make an audio of it and put it on your training site about guitars.
•  and on and on and on ...

The possibilities are endless - the point is that you don't spend all that time and energy to write and article without turning it into lots of different content pieces to help you be seen everywhere on the internet.

The more good pieces of content you have out there, the easier it is for people to find you and get to know, like, and trust you.

This is called leveraging, and it's the only way to go as far as we're concerned.

If you do these simple things, you'll be getting a lot more mileage from every piece of content you produce.

More soon,

Carolyn Carey



For more up-to-date training on how to make money from home using the Internet, AND RECESSION-PROOF YOUR INCOME hop over to:

www.GlobalSuccessCreators.com



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