"How Do I Use Google Adwords Without Losing My Shirt?"

Hey Guys,

If you've been online for any length of time, you may have tried marketing with Google Adwords, also known as PPC (Pay Per Click).

This is Google's way of letting you place your ad on their site and only pay when a searcher clicks on it.

PPC is without a doubt one of the single most powerful ways of advertising out there.

It's a phenomenal way of getting your message out there FAST ... IF DONE THE RIGHT WAY.

If you do it the WRONG way, you can lose your shirt (and much more ...)

We know from personal experience that PPC is one of those rare, game-changing skills that can set people free.

Why?

Because it's the only advertising method in the world that give YOU complete control.

You control how much your leads cost.

You control the quality of your leads.

You control the amount of leads you want each day.

You control the message they read.

PPC is the only marketing method out there that give you COMPLETE POWER over the amount of money you make, and the number of people you can sponsor, or introduce to your business.

What about social media? Where does that fit in?

We LOVE social media, and we're into it in a BIG way. 

Sites like Twitter, Facebook, and YouTube are SO important to help personalize you in an impersonal world. These tools are for making friends, building social equity, building relationships, and building your reputation.

The problem is, you don't have control over the growth, amount, or quality of traffic you can get from social media sites.

People spend 3 to 5 hours every single day posting comments, putting up videos, etc. on social media sites HOPING someone will take an interest in their offer, click on their link, view their presentation, call them, and then sign up.

It may happen... but it may not... and if you're like us, you don't like the word "maybe" floating around too much.

We've had tremendous success with Social Media Marketing, and will continue to use it widely. But we like to use PPC as well to make the traffic really flood in.

Our recommendation is this:

When you're just starting out in a business, you want to fill the pipeline with targeted leads as quickly as possible. This you can do with PPC.

You can get leads quickly, and if you're doing PPC in the right way, you'll be making a profit or at least breaking even right from the get-go, so it really doesn't "cost" you anything.

Once you've started with PPC, then you can add all the social media/Web 2.0 stuff to the mix, and get more leads over time. 

PPC is one technique you don't want to experiment with - but it IS a technique that you want to master.

Fortunately, there's some really good experts out there who have had a lot of great success with PPC. 

The one that we're learning from right now is Mike Dillard of Magnetic Sponsoring fame, and his PPC genius, Jim Yaghi.

Those guys have been incredibly successful with PPC, and Mike himself has built all his downlines using it.

And he does is so that each lead he generates MAKES HIM A PROFIT - so he is actually MAKING MONEY by generating leads :)

He's put out a couple of great free videos which will give you an idea of what it's all about.

You can get those by clicking here:  

PPC Domination

Once you've mastered PPC, you can use it to market any business opportunity under the sun. It's an incredibly useful skill to have, and we have certainly seen the mind-boggling results from using it the way the experts do.

Take care and talk soon,

Rich, Carolyn, and the whole crazy crew