Global Success Blueprint - Day 6 - Niche Market Selection

Now that you've chosen a general market that you're interested in and seen that it's profitable, now it's time to "drill down" into that market and find a very targeted "niche" within that market to focus on.

For example, let's say that you chose the golf market. Maybe you play golf, or are interested in it in some way, and you wanted to sell something related to golf.

You've seen that golf is a good market, with lots of enthusiastic buyers spending money for everything related to golf.

There's lots of forums, magazines, ads, buzz, and popularity about golf.

But you don't want to promote the term "golf", and here's why.

Golf is much too general a term.

if someone searches "golf", you don't know whether they're looking for golf videos, or golf shoes, or golf training, or golf clubs, or golf gifts, etc.

You want to find a more targeted term to focus on. 

You also want to find what is called a "buying keyword" - i.e. a term, or keyword, that indicates the searcher is ready to buy whatever they are looking for, rather than just looking for information.

How do you do this?

1.  Go to the Google Adwords Keyword Tool and type in the word "golf".

2.  See what kind of keywords come up.

You'll see that terms such as:

golf clubs

golf lessons

golf equipment

golf putters

golf swing

golf balls

These are more targeted terms than "golf", but as you'll see in the keyword tool, they all have a lot of competition.

3.  Take one of these terms and "drilll down" even further.

For example, let's take "golf balls".

Type "golf balls" into the Google Adwords Keyword Tool and see what keywords come up.

You'll see such terms as:

golf balls callaway

golf ball reviews

used golf balls for sale

wedding golf balls

trick golf balls

used titleist golf balls

titanium golf balls

personalized titleist golf balls

chocolate golf balls

callaway hx tour golf balls

These are more targeted terms, and people who type these terms into the search engines are more likely ready to buy. They will have done their research beforehand about what they want, and now are just looking to purchase.

Especially the terms using brand names (such as callaway or titleist) are good, because it means the searcher has already decided on what brand of golf balls they want and are most likely just looking for the best price on them before they purchase.

These keywords have a good amount of searches per month, but have much less competition than the more general terms of "golf" or just "golf balls".

These are the kind of keywords you want to focus on.

4.  You can also use what is called "keyword modifiers" to find targeted keywords.

They include such things as:

alleviate

buy

course

cure

ebook

eliminate

fast

fix

get rid of

how to

learn

prevent

remedy

remove

repair

revealed

secret

solution

soothe

tips 

training 

training aid

videos

With our golf example, instead of typing in "golf" into the keyword tool, you can type in "golf tips" or "golf training aid" or "golf secrets".

The list of keywords that is generated will tell you more specifically what is being searched for, i.e. what KIND of golf tips they want or what golf training aid they are looking for.

So your ACTION STEP for today is to "drill down" into your general market keyword and find some "niches" that have good searches but less competition, and are "buying keywords" as well.

Start making a list of these keywords, and we'll tell you what to do with them tomorrow.

Stay tuned,

Carolyn and the crew