Global Success Blueprint - Day 7 - Product Selection

Now that you've found your niche market and some "buying" keywords, you want to find a product to promote to test the market and see if it converts.

Let's look again at the golf market.

Let's say you decided to focus on people who were looking for golf tips, and one of your keywords was "how to improve your golf swing".

You want to choose a product that satisfies the need of this market.

The easiest way to do this is to choose an affiliate product - i.e. a product that has been created by someone else but you just promote that product and get paid a commission.

You want to test out the market on a small scale with an affiliate product to see if it converts well BEFORE you spend a ton of time and money heavily promoting your affiliate product, or even creating your own product.

One of the best places to find good affiliate products is Clickbank. the largest online marketplace of digital (downloadable) products.

Here's a video of how to choose good products on Clickbank. 

In our golf example, if the keyword is "how to improve your golf swing", you're going to want to find a product on Clickbank that gives tips and training on how to improve your golf swing.

Look at the different products available, and choose the one you like best, and one that's converting well.

Once you've chosen a good affiliate product, you can begin to test it.

The best way to test out a market quickly is to promote the product using Google Adwords, or Pay-Per-Click advertising. 

This is the fastest way to see if people are interested in your market or not.

You can also use free traffic generation methods to test it out, but it may take longer to get the results you want.

Here are some videos to get you started with PPC:

Click here for the most comprehensive training on PPC available

We'll get into more specifics tomorrow.

ACTION STEP for today:  Choose an affiliate product you would like to promote to test your market and begin testing it with PPC.

Stay tuned,

Carolyn