Global Success Blueprint - Day 8 - Building A Sales Funnel

Congratulations on getting this far!

You've chosen a market, chosen an affiliate product to test the market, and have started testing it out using Pay-Per-Click advertising.

If the product is converting well, meaning that people are clicking on your PPC ad and buying the product, now it's time to scale things up.

If it's not converting well, then you can either test out a different product in that same niche or else find a new market to promote.

Be sure you test it long enough to really determine whether the product is profitable or not, but don't stay in a market that's not converting well for too long.

Once you find a profitable market, the sky's the limit as far a ways to promote it.

Whether you continue to promote affiliate products or decide to create your own product, the way that you'll promote it is basically the same.

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SET UP A MARKETING FUNNEL

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The first thing you'll want to do is to set up a "marketing funnel".

A marketing funnel is simply a system that takes your prospect through the different steps of your sales process as they go from being a prospect to a buyer.

Generally it begins with a lead capture page to capture your prospect's name and email so that you can start to build a list of subscribers.

This lead capture page should introduce you, your story, and what you have to offer to the prospect.

When a prospect "opts in" to your lead capture page, meaning that he signs up with his name and email address to receive whatever you are offering, then he gets put on your subscriber list, where he is sent follow up email messages that you set up through your autoresponder.

Through these follow up email messages, you build a relationship with your subscribers, offering them value and having them get to know, like, and trust you, as well as recommending products and services to them.

Building a list is the first step in your sales funnel.

For the rest of the steps in building a sales marketing funnel, go ahead and watch this video:

How To Create An Effective Sales Marketing Funnel

ACTION STEP:  Start creating your Sales Marketing Funnel

Tomorrow we'll get into more about how to get traffic to your sales funnel.

Stay tuned for Day 9,

Carolyn and the crew