Straight From The Horse's Mouth

I can't tell you how many times I've heard Internet Marketers, especially the so-called "experts" talk about Google in a mysterious, elusive way.

They talk about it as if it were some "force" guiding the search engines and changing rules left and right just for the fun of it.

The Google Dance, the Google Slap, the Google Sandbox, and on and on. It can make your head spin!

Now granted, there are many subtleties to any business, including Google, and yes, there have been many evolutionary steps that Google has taken to improve its service to the public, and they may not necessarily feel to ask their millions (billions?) of users about each step before they implement it.

But here is a video about Google, specifically Google Adwords, that somehow makes that giant all seem very tame and straightforward.

The Chief Executive Officer of Google, Hal Varian himself, explains the AdWords Ad Auction and how your maximum CPC (cost per click) bid and quality score determine how much you pay for a click on Google.com.

When you watch the video, you almost feel as if  you were sitting in a Google board meeting listening to one of their top executives explain what his particular department does. Very clear, very simple, and quite surprisingly very complete.

Google will tell you what it wants if you just listen, and if you do listen, that will help your business immensely. 

Interesting piece of trivia:  Google was first nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site.

(Hmmm ... Hal doesn't go too much into backlinks here ... maybe there is more to Google than meets the eye ...)

For one of the best Google AdWords Systems out there, put together by marketing experts who have been there, done that, and made millions from it, then go to:

PPC Domination